Five key points for successful screen printing:
1. Have the right tools/equipment for the job.
In order to properly identify the most important tools/screen printing equipment, there are a few things you should think about first. What type of market(s) will you be pursuing? How many colors do you anticipate needing? Give yourself the best chance at achieving success: have or create a budget. Indicate what your current budget is for your screen printing investment.
2. Invest in training and education: understand and practice proper and efficient use of your tools.
No matter where you start, if you don’t know what you’re doing, you’re going to waste countless hours figuring out how to do it through trial and error. Time is money and shirts and ink cost money. When you learn the correct procedures, gain experience, understand proper techniques and learn from other’s mistakes, think of how much faster you could be up to speed as a screen printer.
3. Find your market niche.
The hedgehog concept is built from three circles: what you can be the best at in the world (or market), what you are passionate about and what is financially equitable for you. Finding your hedgehog is finding in your niche!
4. Develop a service obsession.
Avoid using words like: can’t, won’t and don’t. Keep the energy positive and upbeat—go out of your way to service your client.
5. Be the best at being better.
“You are never the best because you can always be better than yourself”... don’t work on becoming the best, be the best at being better!” How do you become the best at being better? Repeat key points two through four.
Find more information on these and other principles regarding screen printing and the industry it supports in this extensive knowledge base.